Connected. Naturally.

We connect your technology so your business performs as one system.
Technology delivers value when systems work together. We design and operate Enterprise Experience Infrastructure for revenue growth and operational clarity.

You have invested in technology. Now it must perform as one connected system.

Platforms are in place, marketing tools are live, data systems exist, and automation has been deployed. Yet performance remains inconsistent because these investments are not operating as one connected system.
Data sits across disconnected systems.
Executive reporting lags behind operational reality.
Teams rely on manual coordination.
AI initiatives sit outside core workflows.
The real problem is not your platforms, it is structural disconnect, fragmenting data and slowing performance. Flowstate restores structural alignment and puts the right foundations in place for predictable performance.
Trusted by 300+ organisations aligning systems and performance.
Trusted by 300+ organisations aligning systems and performance.

+300

Trusted by 300+ organisations aligning systems for growth

We know what it’s like when everything should connect, but doesn’t

Technology shapes how your organisation operates, scales, and serves customers, yet when systems are not aligned, friction builds across teams and slows execution.

Reporting conflicts, manual coordination, weak visibility, and slower performance are symptoms of structural disconnect.

We work inside your ecosystem to align systems, connect workflows, and establish governance that supports sustainable performance and measurable revenue outcomes.
How we connect and align your systems
AI strategy and digital product development
We design custom AI products embedded into your operations, built on your data and systems to
create long-term advantage and scalability.
AI automation and workflow optimisation
We apply off-the-shelf AI tools to automate workflows and remove bottlenecks, delivering fast impact with minimal build effort.
AI training and organisational enablement
Build internal AI capability through role based education that supports confident adoption and effective day to day use.
Customer experience design
Design connected journeys that align customer needs with business outcomes across the lifecycle, built for consistency and scale.
CRM and lifecycle automation
Architect and implement lifecycle systems that automate engagement, improve relevance, and scale growth.
AI-Led Go-To-Market Strategy and Systems
Identify high probability accounts and deliver signal informed messaging at scale, turning intent data into a predictable, engineered sales pipeline.
Data and systems integration
Unify platforms and data into a single, reliable ecosystem that enables insight and action.
Customer service and experience optimisation
Align marketing, sales, and service systems to deliver relevant, timely & connected experiences
Hello 👋 I’m Alex from Flowstate
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A clear path from disconnect to performance

The State of Flow™ System

Enterprise Experience Infrastructure connects systems, data, workflows, and AI across the organisation. Flowstate installs and governs this infrastructure through the State of Flow™ system, a structured four-stage framework that drives measurable performance improvement over time.
Step 1
Executive Systems Assessment
Establish structural clarity and quantify commercial friction.
Learn more
Learn more
Step 2
Connection Blueprint and Governance Design
Define target architecture, integration sequencing, and governance.
Learn more
Learn more
Step 3
Infrastructure Installation Programme
Implement connected systems, automation, Al, and reporting inside incumbent platforms.
Learn more
Learn more
Step 4
Infrastructure Operations
Continuously monitor, optimise, and refine performance to ensure sustained improvement over time
Learn more
Learn more
“Flowstate’s State of Flow™ system gave us clarity, confidence, and results, transforming engagement and driving measurable growth.”
Belle Blatch
Loyalty & CRM Manager, Bon Charge
Controlled modernisation
We work inside your ecosystem
We design and build solutions within the platforms you already use. That means faster impact, less disruption, and more confidence for your teams.
Flexible pricing that scales with you
Choose a plan that fits your team's needs, from startup to enterprise.
Google
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Basic
$15/month
The essential toolkit for small teams and new startups.
Schedule a conversation
Schedule a conversation
What’s included?
  • Unlimited automation
  • Basic integrations
  • Real-time analytics
  • Standard support
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Growth
$30/month
Advanced automation and integrations for scaling businesses.
Get in touch
Get in touch
What’s included?
  • Everything in Basic
  • Premium integrations
  • AI-powered efficiency
  • Custom reporting
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Most popular
Enterprise
$79/month
Custom solutions for large teams and complex operations.
Schedule a conversation
Schedule a conversation
What’s included?
  • Everything in Growth
  • Dedicated account manager
  • Advanced security controls
  • API access & custom solutions
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See why customers love using Artifact
98% Satisfaction from over 600 verified reviews.
Schedule a conversation
Schedule a conversation
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Crucial tool for reducing operational costs across the board.
John B
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Artifact has transformed how we handle costs while significantly increasing our direct revenue stream.
Dave C
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Artifact has been instrumental in reducing operational costs and boosting our direct customer engagement.
Lucy P
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Their digital platform aligns perfectly with our customer needs and expansion goals.
Anne D
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The platform lets us stand toe-to-toe with industry giants thanks to its robust technology.
Cody L
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Artifact is essential for modern business success. Boom.
Sarah M
Schedule a conversation
Schedule a conversation
What leaders usually ask
1. What is Enterprise Experience Infastructure?
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Enterprise Experience Infrastructure is the connected operating foundation that aligns systems, data, workflows, reporting, and AI across an organisation. It ensures marketing, sales, service, and operations are not working in isolation, but as one coordinated system tied to revenue predictability, retention strength, and operational efficiency. Flowstate installs and governs this infrastructure through the State of Flow™ system.
2. How does Flowstate improve revenue performance?
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By eliminating structural disconnect across systems, we improve visibility, reduce friction, and align lifecycle execution. That leads to stronger retention, faster execution, and more predictable revenue growth.
3. Will this disrupt our existing systems?
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No. We work inside your ecosystem, connecting and aligning what already exists. Modernisation happens with control, clarity, and minimal disruption to teams.
4. Where does AI fit into this?
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AI is embedded into operational workflows, reporting, and decision making. It supports your teams by reducing manual effort and improving insight, not by replacing core systems.
5. Is this a one off project or an ongoing partnership?
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We design and install infrastructure through a structured programme, then operate and optimise it over time. Sustainable performance requires ongoing governance and improvement.
6. What kind of organisations do you work with?
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We partner with mid tier and enterprise organisations where customer experience, data integrity, and system performance directly influence revenue and retention.
7. How do we begin?
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Every engagement starts with the Executive Systems Assessment. It provides clarity on where structural disconnect is limiting performance and defines a clear path forward.